Project

UX Research & Design /
British Museum

Responsibilities

Research programme plan, workshop facilitation, research synthesis, user profile and user journey map development, knowledge sharing

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The Islamic Gallery at the British Museum was under renovation and the curator wanted to explore options for the digital experience in the new space. I was hired to work with the digital media and publishing team to gain visitor insights, collaboratively develop concepts, and recommend an appropriate digital interpretive strategy.

“I like to explore on my own pace. I wouldn’t mind as long as it doesn’t interfere with my visit.”

– Museum visitor

Process

• Research and investigate best practices and trends for interactive and in-gallery digital experiences.

• Observed and interviewed visitors to understand needs and expectations.

• Identified target audience profiles and mapped potential user journeys integrating the museum’s digital and physical interpretation tools.

• Developed concepts with the project team and created low fidelity prototypes.

• Validated the concepts with the visitors and provided final recommendations to business stakeholders.

Research Methods

• Observation

• User and expert interviews

• Moderated concept tests

Outcome

• Provided key requirements based on research: defined learning objectives, form factors, and contents.

• Delivered service map for collecting and displaying user generated content